MIAO
JEWELLERY
MIAO
10 years with Miao didn't come by easy, join us as we unlock the beautiful origin of Miao Jewellery.
SAMANTHA MIAO
The story of Miao Jewellery begins with Samantha’s lifelong passion for minerals, rocks, chemistry, and arts and design. In addition to her work as a jewellery designer, Samantha is a well-known social media influencer in the jewellery industry, where her insights and designs have earned a loyal following.
As the daughter of a Geography professor and a Chemistry professor, she was immersed in the wonders of nature from an early age. Born in a coastal city in Northern China, where diverse cultures intersect, and later raised in Canada, she pursued a degree in Economics while exploring Fashion Merchandising. Having lived in Los Angeles, Paris, and now Singapore, Samantha’s global experiences deeply influence her design aesthetic, which she describes as bold, empowering, and sensual—a celebration of strength and individuality.
Her career began as a Fashion Editor and public relations professional for a prestigious luxury brand, but her deep respect for the Earth led her to the jewellery industry. She traveled to gemstone mines in Sri Lanka, India, and Madagascar, gaining hands-on experience in mining, lapidary stone cutting, and jewellery manufacturing.
Each piece she creates embodies a perfect balance of elegance and confidence, reflecting her passion for nature, art, and the transformative power of self-expression. Miao Jewellery is more than craftsmanship; it is Samantha’s vision brought to life in wearable art.
THE HISTORY OF MIAO
With a deep passion for coloured gemstones and precious metals, Miao Jewellery offers unique, accessible pieces that blend quality with meaningful stories. Founded in 2012 in a renowned art district in Beijing, the brand quickly gained recognition. In 2014, Miao Jewellery opened its first store in a prestigious luxury hub in Beijing, focusing on bespoke designs and exclusive collections.
Her creations have graced red carpets, adorned notable celebrities, and appeared in prominent fashion publications like Bazaar Jewellery. From 2014 to 2016, Miao Jewellery also collaborated with the Beijing Four Seasons Hotel, showcasing her unique pieces to a wider audience.
Drawing from her multicultural background while staying true to her Chinese heritage, Miao aims to share the beauty of Chinese culture through modern, globally-inspired jewellery, seamlessly merging tradition and contemporary design for everyday elegance.
After a decade of global experience across China, Canada, Los Angeles, Paris, and now Singapore, Miao Jewellery expanded to the Singapore market in 2024. In 2025, the brand launched its first jewellery studio in Southeast Asia, marking a new chapter in its growth and international reach.
Drawing inspiration from Singapore’s rich multicultural heritage, Miao Jewellery perfectly aligns with the city’s diverse narrative. The brand’s new studio, located at 2 Blair Road, sits at the vibrant crossroads of Tanjong Pagar, an eclectic, trendy hub and Outram Park, a district steeped in history and stories.
Housed in a charming three-story shophouse, the studio pays homage to the love and craftsmanship of its past owners, while also embodying Miao’s own vision for the future. The space seamlessly blends tradition with modernity, reflecting the spirit of both the city and the brand itself.